Expired 2 years ago
Content Marketing Specialist (Nigeria)
full-time
Lagos
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Job Summary
As a Content Marketing Specialist, you will play a pivotal role in developing and executing content strategies that resonate with our target market and audience, showcase the unique value of our SaaS products, and drive engagement across various channels.
Job Details
- Develop and execute innovative content marketing initiatives aligned with company goals and target audience needs.
- Collaborate with the Marketing, Product, and Sales teams to understand audience personas, industry trends, and customer pain points to inform content creation
- Create and develop a variety of content types, including blog posts, articles, social media, emails, videos, infographics, white-papers, and more
- Optimise content for SEO to improve organic visibility and drive traffic to our website
- Cultivate and manage relationships with industry influencers, guest contributors, and partners for collaborative content initiatives.
- Ensure consistency in brand voice, style, and messaging across all content.
- Utilise various channels, such as social media, email marketing, and partnerships, to distribute and amplify content.
- Monitor content performance metrics using tools like Google Analytics, social media insights, and other relevant platforms.
- Develop and maintain a content calendar to ensure a consistent and timely flow of content.
- Coordinate with other departments to align content with product launches, events, and marketing initiatives.
- Stay abreast of industry trends, emerging technologies, and changes in content consumption patterns to adapt strategies accordingly.
- Apply and promote SeamlessHR culture and core values at all times.
- Undertake ad hoc duties as agreed
Requirements
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- Proven experience as a content marketer or similar role.
- Excellent communication and writing skills.
- Familiarity with SEO best practices, content management systems, and analytical tools.
- Creative mindset with the ability to think strategically and analytically.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and deadlines.
- Experience in creating various types of content such as e-books, white-papers, infographics, guides, blogs, etc.
To successfully become a Seamstar, you will have to:
- believe in our vision and mission;
- be smart and result-oriented;
- be honest;
- be respectful;
- be a good communicator;
- be kind, yet firm when necessary;
- be a good team player; and
- know how to have fun and be willing to partake in team-bonding activities.
Behavioural Requirements:
- Adapting
- Innovating
- Collaborating
- Being Accountable
- Leading self and people
- Leading business
- Revenue driven
Benefits
- Competitive salary.
- On-site recreational/work-out facilities.
- An opportunity to play an important role in building one of the top SaaS start-ups in Africa.
About Company
SeamlessHR
SeamlessHR.com Limited is an equal opportunity employer and we offer employment based on merit. We do not discriminate on the grounds of age, gender, race, disability, sexual orientation, and religion/belief. Our work environment is fun, fast-paced, dynamic and collaborative with a team of passionate and talented Seamstars. We love what we do and we work hard (we also play hard) to deliver the best technology solutions to our clients. We are driven by the following core values - Excellence, Judgment, Innovation, Communication, Candour, Selflessness, Thirst, Responsibility & Initiative. If this resonates with you, join us and be a part of our journey to building a healthy unicorn.