Marketing Specialist (East Africa)

Job Summary

SeamlessHR is a rapidly growing SaaS company that helps businesses in emerging markets optimize their human resources to become more productive and successful. Our mission is to build a healthy unicorn. We are embarking on an ambitious and exciting growth strategy which will lead to a significant transformation of the business and you will play a significant role in this journey. We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion

Job Details

1. Marketing Strategy Development:
   • Develop and execute a localised B2B marketing strategy tailored to East Africa, focusing on enterprise clients and key industries.
   • Align marketing plans with business goals to support lead generation, customer acquisition, and retention.
2. Campaign Planning & Execution:
   • Plan and implement multi-channel campaigns, including email marketing, content marketing, events, webinars, and social media.
   • Collaborate with creative teams to produce compelling marketing materials that resonate with the target audience.
3. Content Development:
   • Create and localize content, such as case studies, whitepapers, blog posts, and video scripts, highlighting regional success stories.
   • Develop tailored messaging for key decision-makers like CIOs, CHROs, and other C-suite executives.
4. Partnerships & Events:
   • Identify and collaborate with industry partners and associations for co-marketing opportunities.
   • Plan and execute regional events such as trade shows, roundtables, and customer-focused workshops.
5. Market Research & Insights:
   • Conduct market research to identify industry trends, customer pain points, and competitive landscape in East Africa.
   • Use insights to refine marketing strategies and tailor solutions for enterprise clients.
6. Lead Generation & Nurturing:
   • Collaborate with sales teams to drive lead generation campaigns that increase the pipeline of qualified leads.
   • Manage lead nurturing workflows through marketing automation tools to convert prospects into customers.
7. Metrics & Reporting:
   • Measure and report on campaign performance using key metrics (ROI, MQLs, SQLs, etc.).
   • Use data-driven insights to optimize marketing strategies and improve effectiveness.

Public Relations (PR):

• Develop and maintain relationships with regional media outlets, industry influencers, and thought leaders.
• Write and distribute press releases, articles, and other materials to enhance brand visibility and reputation.
• Monitor media coverage and manage public perception to ensure alignment with corporate goals.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3–5 years of experience in B2B marketing, preferably within SaaS, tech, or enterprise solutions.
• Demonstrated success in executing regional marketing campaigns in East Africa.
• Strong understanding of enterprise sales cycles and decision-making processes.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).
• Excellent written and verbal communication skills.
• Creative thinker with strong analytical skills and attention to detail.
• Familiarity with local regulations and cultural nuances in East Africa.
• Experience working in a SaaS or technology-focused environment.
• Strong network within East Africa’s business community.
• Knowledge of emerging trends in workforce management and digital transformation.

About Company

SeamlessHR

https://seamlesshr.com/

SeamlessHR.com Limited is an equal opportunity employer and we offer employment based on merit. We do not discriminate on the grounds of age, gender, race, disability, sexual orientation, and religion/belief. Our work environment is fun, fast-paced, dynamic and collaborative with a team of passionate and talented Seamstars. We love what we do and we work hard (we also play hard) to deliver the best technology solutions to our clients. We are driven by the following core values - Excellence, Judgment, Innovation, Communication, Candour, Selflessness, Thirst, Responsibility & Initiative. If this resonates with you, join us and be a part of our journey to building a healthy unicorn.