Job Summary

Job Description

• Responsible for end-to-end event program planning, project management, and logistics from initial planning to post-event program follow up. This includes vendor management, budget management, event promotions, sales enablement, data cleansing/tracking, measurement, and maintenance of all assets.
• Assist sales and marketing in determining which events are strategically critical, what the focus should be, and who should be in attendance.
• Manage strategic industry association memberships and determine participation in co-marketing initiatives.
• Facilitate timely event lead processing within HubSpot measure event impact, and develop post-event reports and insights including data cleansing, creating reports and campaigns, closed/won opportunity data capture, and campaign metric tracking.
• Manage event budget; evaluate results against goals, and generate learnings for improvement.
• Own project management tools, documentation, event calendar, and process used for managing Event Marketing programs.
• Drive excellence in the event discipline, deliver events that impress and stand out from the ordinary, and do so at a scale that can connect with the breadth and personality of our audience.
• Other duties as assigned by the Line Manager.
• Uphold the company's core values and culture at all times.

Job Experience

• A Bachelor's degree from a reputable institution.
• 2 - 4 years of experience in event marketing and project management.
• 2+ years of marketing for B2B tech products/solutions preferred.
• 2+ years experience using a CRM or Marketing Automation platform.
• 30 - 40% travel required for events (post-Covid).
• Strong communication, negotiation, and budget-management skills, with the ability to work across all levels of an organization.
• Extraordinary attention to detail.
• Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines.
• Passion for results, measurement and optimization to continuously drive ROI.