Demand Generation Manager, Clinical Services

Job Summary

The role is to Identify and present new revenue opportunities for the respective product line. You would also be responsible for short and long-term planning of campaigns and any activity that can drive revenue for the product line.

Job Details

• Develop and manage short and long term demand generation campaign plans to drive leads and the sales pipeline
• Manage all aspects of campaign strategy execution including persona definition, data segmentation, customer journey mapping
• Work closely with Sales in all global markets to align revenue and product goals to campaigns
• Create a marketing/sales funnel as a joint initiative to promote collaboration and increase engagement internally
• Work closely with Brand & Content and the Digital team to plan a content and roadmap strategy that supports sales objectives and business goals for the quarter, year, etc.
• Lead A/B testing strategies and execution across all channels
• Monitor and optimize campaigns and programs
• Know Reliance’s brand and the product line inside and out
• Work with Field Marketing to promote and leverage centralized assets
• Collaborate with a cross-functional team of professionals and other departments, and upper management to achieve strategic goals
• Identify new trends and tactics to encourage business growth
• Assure buy-in and budget support from senior leadership and stakeholders
• Be a subject matter expert in Reliance Health’s product line
• Measure and analyze campaign data for strengths, weaknesses, and shifts in the marketplace and adapt for improvement
• Deliver performance reports to leadership, other markets, and departments.

Requirements

• Minimum 5 years of experience working in a similar role and/or industry
• Bachelor’s degree in medical, marketing or business discipline is preferred; a Master’s degree is a plus
• Experience working in a high-paced environment
• Excellent attention to detail and an intuitive eye for product needs beyond the obvious
• Experience developing a creative and effective strategy
• Ability to collaborate with cross-functional team members at all levels
• Ability to collect and interpret both qualitative and quantitative data
• Creative problem-solving skills
• Adaptable and willing to learn new techniques
• Strong oral and written communication skills
• Self-starter and excellent executor

About Company

Reliance Health

www.reliancehmo.com

Reliance Health uses Technology to Make Healthcare Accessible and Affordable. Through an integrated approach that includes affordable health insurance, telemedicine and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.